About Us
Born to Make Parenting Lighter
Baby Fashion Lux brings you the best in open box and overstock baby and kids' gear. We make it easy for parents to save money while shopping sustainably every day.
Emily Hosie
Founder
Our Vision
Shaping a Brighter, Happier Future for Babies and Parents
Baby Fashion Lux is founded and led by Emily Hosie, who has a track record of effecting industry shifting growth and success in the retail space. After becoming a mom, Emily recognized a huge void in the parenting retail market ripe for innovation, and an industry in need of transformation.
In 2020, Emily founded the Certified B Corporation Baby Fashion Lux, and in just four years, has become the driving force behind innovating the solution for returns recommerce in the North American baby industry. The Baby Fashion Lux technology empowers families, brands and retailers to participate in the circular economy easily with trust and transparency. Annually, Baby Fashion Lux diverts over 1 Million pounds of baby gear returns from landfills and into the homes of conscious consumers.
At Baby Fashion Lux, parents can confidently shop the largest assortment of quality checked open box and overstock baby gear at a fraction of the retail price. All the top brands at up to 50% off while reducing the environmental impact of returns.
Together we divert over 1,000,000+ lbs of baby gear from landfills annually!
Our Story
Raising tiny humans is no small feat, and Baby Fashion Lux was born to make Parenting Lighter™ by empowering families every step of the way. We partner with top brands and retailers to deliver the highest quality and best selection of open box and overstock baby gear — delivered right to your doorstep at up to 50% off retail prices.
Our Impact
BabyFashionLux is the largest recommerce marketplace for returns in North America. As a Certified B-Corp, we hold ourselves to high social and environmental standards. Our Rebby Pinky Promise ensures that open box and overstock baby gear is carefully quality checked, so it can be confidently rehomed instead of going to landfills.
Our Technology
We help parents save money, shop smarter, and live sustainably. Our REV™ Pricing Tool, is the first and only AI-powered platform to estimate the resale value for baby gear in real-time. When parents shop open box and overstock baby gear on Rebelstork, they can feel confident that they are getting the best value.
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